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Pedigree Petfoods

Pedigree Petfoods is a subsidiary of the Mars group specializing in pet food for dogs and cats, with factories in England at Melton Mowbray, Peterborough and Birstall, Leeds; and offices at Waltham-on-the-Wolds.

The company makes the market leaders Pedigree (dog food) and Whiskas (cat food), as well as kitekat (cat food) and Pal (dog food). The slogan used for many years for Pedigree dog food is “Top breeders recommend it” with a current slogan of “We’re for dogs”. For Whiskas’ the old slogan was “8 out of 10 owners say their cat prefers it” and for Pal it is “Prolongs Active Life”.

Petfood Products:

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