Pedigree runs some of the best marketing in the pet food market. The name and the emblem sells you the idea that they are the best. Question is when the marketing stops and the food begins do they match or is the one way ahead of the other.
Very few consumers buy with their mind and but more with their eyes and heart. Just because it sounds good and the marketing is excellent does not mean the product is the same. Its just something you never really think of.
This product says Lamb & Rice but lamb is not the main ingredient and it is far down the list by weight. The dog food industry is not well regulated and everything tends to be voluntary. The industry does not stipulate the percentage that the food must contain in order to be called lamb.
The rest of the food is also very low grade but most consumers don’t read in any event. If consumers actually read you would not have an industry so unregulated. So the bulk of this product is corn, chicken by-product which is chicken innards and then some more wheat which we know creates its own allergies reactions in dogs. The is bone meal and an unknown animal fat. Artificial coloring and very little multivitamins.
They have excellent advertising and branding.
Ingredients: Ground Whole Corn, Chicken By-Product Meal, Ground Wheat, Meat And Bone Meal, Animal Fat (Preserved With Bha/Bht), Wheat Flour, Lamb, Rice, Corn Gluten Meal, Natural Flavor, Salt, Potassium Chloride, Dicalcium Phosphate, Vegetable Oil (Source Of Linoleic Acid), Caramel Color, Dried Beet Pulp, Titanium Dioxide, Vitamins (Choline Chloride, Dl-Alpha Tocopherol Acetate [Source Of Vitamin E], L-Ascorbyl-2-Polyphosphate [Source Of Vitamin C*], Vitamin A Supplement, Thiamine Mononitrate [Vitamin B1], Biotin, D-Calcium Pantothenate, Riboflavin Supplement [Vitamin B2], Vitamin D3 Supplement, Vitamin B12 Supplement), Minerals (Zinc Sulfate, Zinc Proteinate, Copper Sulfate, Copper Proteinate, Manganese Proteinate, Potassium Iodide), Added FD&C And Lake Colors (Yellow 6, Yellow 5, Blue 2, Red 40).